Groupe Pochet

Site non disponible sur ce navigateur

Afin de bénéficier d'une expérience optimale nous vous invitons à consulter le site sur Chrome, Edge, Safari ou Mozilla Firefox.


The Accessory is Essential


The Accessory is Essential

Combining Uniqueness, Responsibility, and Audacity

For more than 50 years, Aura has been serving luxury and beauty brands offering creative, innovative solutions to enhance their packaging and accompany their promotional events.

Accessories, whether they are ornaments, applicators, promotional objects, or secondary packaging, are essential in enhancing the brand image, forming a link between the product and the end consumer, and creating an impulse to buy by generating emotions.

With an international presence, Aura’s teams are backed by a large network of local partners. They offer personalized support, from creation to final delivery, for each of your projects.

Thanks to its extensive know-how and multi-material expertise, Aura can provide brands with an infinite number of combinations for unique solutions.

Aura is committed to continuously improving its environmental and social responsibility.

Capturing the DNA of the brands and generating the purchasing impulse thanks to the emotion generated through innovative and trendy product designs and solutions.

From inspiration to implementation, we are dedicated to providing brands with ever more creative, innovative, and responsible solutions, by bringing together the reliability of partners and the processes, and by combining respect for the Planet with desirability

Anne Bariaud General Manager of Aura


The stakes of eco-design and a circular economy are integrated at each stage of the value chain and implemented by our teams. They strive to support our clients in their CSR approach by offering them sustainable solutions.


Each of our projects includes an alternative proposal aimed at limiting the environmental and societal impact at each development stage: eco-design, choice of materials and certified raw material, responsible purchasing and support for partner factories, packaging and transport, consumer behavior, and end of life of the products.

Our sites around the world

Present on 3 continents, the 14 industrial sites of the Group and their 3,700 talents shine internationally.