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Groupe Pochet > News > The Groupe Pochet announces the electrification of an furnace dedicated to luxury bottles for 2024.

The Groupe Pochet announces the electrification of an furnace dedicated to luxury bottles for 2024.

Committed to reducing its environmental impact and acting for a different kind of luxury, the Pochet Group has announced the electrification of a furnaceat its Guimerville plant by 2024.

An ambitious Decarbonation Plan

This new electric furnace is part of the Pochet Group’s global Decarbonation plan, which aims to reduce its CO2 emissions and fight global warming.

Since 2014, the Groupe Pochet has reduced its CO2 emissions by 32% and aims to reach 50% by 2033.

The first French electric furnace dedicated to luxury bottles

This furnace will be the first French furnace dedicated to luxury bottles, and will make it possible to offer perfume, skincare and makeup brands a considerably decarbonized glass that is less polluting for the Planet.

This project, supported by the Group’s private family shareholders, represents major investments and will be operational by the end of 2024.

“This electric furnace will be the very first French furnace dedicated to luxury bottles. It will enable us to drastically reduce our CO2 emissions by producing a highly carbon-free glass that will guarantee tomorrow’s beauty,” said Benoit Marszalek, Pochet du Courval’s Chief Operating Officer.

400 years old, looking to the future

The Groupe Pochet, which will celebrate its 400th anniversary in 2023, is accelerating its ambition for a different kind of luxury.

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