The Groupe Pochet was present at Paris Packaging Week.
The Groupe Pochet’s sales and marketing teams were at the Paris Packaging Week trade show held in Paris on 29 & 30 June 2022.
A bright and boldly designed stand showcased the strengths of the Groupe Pochet.
Several distinct areas made up the stand:
A multi-skill table in the form of a “totem bubble” gave pride of place to our customers’ achievements, Collections & Inspirations as well as our sustainable solutions were present in several areas of the stand.
The Creative Lab, a confidential space presenting our innovations, was visited by many customers who received detailed explanations from the marketing & sales staff. A wall dedicated to Aura and its accessories, collections and sustainable achievements.
Our clients have received awards for the innovation & design of their products
During the show, our customers received awards for the innovation & design of their products.
Louis Vuitton, Cartier and Kenzo each won an award at the PCD Innovation Awards 2022 during Paris Packaging Week, the famous Parisian packaging trade show. These awards recognise innovative packaging achievements that combine design and responsibility.
Category Women's Fragrance - Les Extraits de Louis Vuitton
For the new Les Extraits Collection by Louis Vuitton, the Groupe Pochet has reproduced the unique aesthetic of France Gehry’s work in a multi-material bottle that elevates perfume to the level of art.
The bottle is an ode to movement, with curves that evoke a transparent sail splitting the space and the brilliance of the glass for which Pochet du Courval is renowned. As for the cap, it takes the form of an imaginary metal flower, and reflects the sea spray – a world dear to the architect.
Qualipac industrially assembles the hand-polished, artisanal cap with variations that make each bottle unique.
The Collection Les Extraits is a perfect example of the combination of different materials and demonstrates the synergies of the Groupe Pochet.
Category Women's Fragrance - Rivières de Cartier
With a name that echoes the worlds of water and jewellery, the Rivières de Cartier Collection has been imagined as an ode to freshness and nature with a joyful and impertinent side that respects the luxury codes of the House of Cartier.
Qualipac is in charge of the luxurious multi-material cap for this new collection, from the production of the injected parts to the invisible bonding of all the elements.
The Surlyn cap, with a faceted side like a diamond and a smooth side, is haloed by a golden ring, partly chiselled, and topped by an aluminium plate in perfect colour match.
The elegance of the whole emanates from the harmonious distribution of the relief effects and the crystalline and golden aspects that capture and transmit the light, making it shine through the entire bottle.
Category Men's Perfume - Kenzo Homme Eau de Toilette Intense
The aim of this pack is to be the first premium fragrance with the most eco-designed choice of raw materials.
Inspired by bamboo, a symbol of strong, flexible and committed masculinity, Kenzo has rethought the design of the caps in order to limit its environmental impact. The cap is thus made from 30% plastic PCR.
Note the mastery of injection and the use of a single material for the cap and its interior.
